SHARE INDIA has identified 4 key areas and will be assisting National AIDS Control Organization (NACO) in developing communication campaigns on the following thematic areas to drive awareness among the target audience. The communication campaigns would be developed on these 4 core areas:
- Condom Promotion
- Integrated Counselling and Testing Centers (ICTC) / Elimination of Mother to Child Transmission (EMTCT) of HIV and syphilis
- Stigma and Discrimination in HIV related settings
The themes have been chosen considering the needs of the target audience and a series of communication materials would be developed that includes TVCs, Radio Jingles, Infographics, GIFs, Posters, Leaflet, Newspaper Ads and Outdoor creatives in the form of Hoardings/Bus Queue Shelter Panels/Standees/ Adaptations of hoardings, Auto Rickshaw, gantry, bus panel, hoarding, wall writing, etc.
A social and behavior change communication (SBCC) material package would also be developed on these 2 thematic areas:
- Sampoorna Suraksha
- Migrants and Truckers
The SBCC package would comprise of Short Animated Videos, Short Narramatic Videos, Radio Jingles, Posters, Gifs, Flipbook, Leaflet, Comic Strips, SMS Content, IPC and Digital Games.